Personal Bio: The question on your mind probably is -- and should be: Who is Bob Mackowiak, and why should you listen to him for your marketing needs? After all, even though I have 25 years of battlefront experience in public relations and marketing communications, I'm the first to admit that I don't know it all. I'm not a genius, a wiz or a Zen master. But I am constantly reading, studying, learning and applying new marketing concepts all the time. In fact, I like it.
My experience with marketing communications falls on both the "corporate" and "entrepreneurial" sides. For 18 years I worked in the public relations/marketing communications department of St. Vincent Mercy Medical Center in Toledo, Ohio. There, I was responsible for an entire gamut of marketing communications, including development and implementation of marketing plans for new services; media relations, including crisis media management; advertising; website development; speech writing; internal communications; annual reports; patient education material production; community relations, and on and on. I do some marketing communications consulting these days, my largest client being a half billion dollar (annual revenue) health care system in Ohio. (Yes, that's correct, a half Billion dollar client; and I assure you they don't keep me around because I'm pretty!)
On the entrepreneurial side, I have faced the reality that every sales letter and marketing piece needs to produce results. I started and successfully operated my own publishing company. As founder, editor & publisher of P.I. Magazine, America's Private Investigation Journal, I produced a trade publication that had thousands of subscribers on a total of five continents and thousands of copies on newsstands (including Barnes & Noble) around the United States, and my immediate family and I did it without ever hiring a single employee. I wrote a best selling manual, "How to Market Your Private Investigation Business," and recorded a 90 minute tape, "Top 10 things you should do now to market your private investigation business." In 2002, I sold P.I. Magazine and launched my own marketing communications company.
I've spoken about marketing to small business owners at conferences from Florida to Alaska, always by invitation and at their expense. Since January 2002, I have edited and published an eight page marketing newsletter exclusively for private investigators, called the PlatInum Marketing Newlsetter. I've personally helped hundreds of small business owners with their marketing materials, and I know I can help you.
Quite simply....I've been there, done that... and am still doing that.
Robert (Bob) Macowiak
Mackowiak Communications
755 Bronx Drive
Toledo, OH 43609
ph: 419-382-8668
fax: 419-382-8668
pimag1@aol.com
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